The most visible and commonly used form of visual communication between a company and its customers is the logo. It identifies and distinguishes one company from another and tells a story about the history, quality, and type of products of services offered. Because all of these attributes must be communicated in a single mark, the [...]

A logo is a tactic which should be part of a more encompassing public relations strategy known as a visual identity program. A visual identity program consists of research and planning, design and presentation.
In a way, a logo is like any other PR tactic, such as a news conference or a newspaper ad — it is most [...]

Welcome to Archipela! We help our clients evolve their business by designing the right print, web, or motion graphics at the right time. The uniqueness of Archipela lies in its graphical ability to inspire, and by building environments for clients that entertain, educate, and allow for the evolution of their business.
Archipela was founded in 1999 [...]

“Archipela combines creative genius with strategic vision to create value. I would not trust my marketing program to any other company. Archipela understands consumer behaviour and the power of the Internet. Their ability to combine creative genius with strategic vision makes them an essential asset to any company wanting to grow business.”
Zakiah Kassam, Gentsia Consulting